Shauna wearing a white sweater with gold buttons and a gold necklace against a green background.

Modern life rewards more. More performance. More output. Until you lose sight of yourself. For two decades, I’ve helped organizations define who they are and build from it. Now I help people find their clarity.

Follow what feels alive.

Start here

There’s a moment when something no longer fits: a brand that’s holding you back, a life that doesn’t feel like your own. Pushing through doesn’t help. Paying attention does. What feels alive — where energy sharpens or flows — points to what’s next. My work helps you use that signal to build lives and brands that are coherent, courageous, and enduring.

“Aliveness isn’t something extra we add on. It’s what becomes possible when we stop living at odds with ourselves.”

Shauna Derby
Young child in yellow shirt sitting on floor holding hands with woman in beige dress kneeling near a sunlit window.
Two women smiling and hugging each other outside with greenery in the background.
River with smooth flowing water bordered by dense forest and green vegetation in the foreground under a blue sky with clouds.
Hiker wearing a pink jacket and blue cap with a backpack climbing a rocky mountain trail at sunrise.
Person in a grey sweater holding a cup of latte while reading a book at an outdoor café.

When you know it’s time

Whether you’re navigating a personal crossroads or leading a company through change, we start by tuning into signals and turning them into clear next steps. The path unfolds differently depending on where you’re standing.

For Individuals

Those who appear steady and successful from the outside, yet feel restless or out of sync within. You’ve checked the boxes, met the expectations, and still find yourself asking, “Is this it?”

Explore Aliveness Work

For Organizations

Organizations aiming higher, yet sensing the brand isn’t keeping pace. Growth has slowed, the story feels fragmented, and you’re questioning whether your brand reflects who you are becoming.

Explore Brand Work